EUROPE Release Animated Music Video For ‘Turn To Dust’ Track
April 11th, 2019
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Swedish hard rock group Europe have released an animated music video for the track ‘Turn To Dust’. Directed by Craig Hooper, the clip can be viewed below.
Vocalist Joey Tempest commented: “This song idea has been brewing for over ten years. When recording our latest album, Walk The Earth, in Abbey Road Studios, the inspiration finally kicked in to finish it. Originally an idea and labour of love of Mic Michaeli’s [keyboards], the video was meant to touch on emotions and observations related to the life and death of your near and dear ones, the circle of life if you will, but it turned out to be much more than that as it follows the dramatic journey of the character taken from the artwork on our album cover.
“Working with Craig Hooper and his animation team was a real pleasure, and after seeing their work on Deep Purple’s ‘The Surprising’, we knew we were dealing with true visionaries. We’re very proud of the result, especially since it’s our first ever animated video.”
Director Craig Hooper added: “A video like this is a very difficult thing to get right. The song is layered with emotion and meaning and to capture that in images is tricky to say the least. The band decided the only way to do the song justice was through animation, where images are limited only by your imagination and together we roughed out a treatment. I then took that to Pete Rogers and Helen Pooler at Bait Studio in Cardiff, Wales, who are amongst the best in the world at this kind of thing and we’d already worked with them before for a video for Deep Purple. They brought on board artist Matt Rooke, who immediately ‘got it’, and between them they gave life to these ideas and images. It wasn’t until the final frame was finished that we saw we had produced something special, something that I hope does a good enough job of representing such an amazing and heartfelt song. That’s up to viewers to decide.”
Europe issued 11th full-length studio album Walk The Earth on October 20th, 2017 through the band’s own Hell & Back label, via Silver Lining Music.
Walk The Earth was recorded at Abbey Road studios in London, England, Dave Cobb handling production once again.
Cover artwork duties fell to Los Angeles artist Mike Sportes of Filth Mart.
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The track listing is as follows;
01. ‘Walk The Earth’
02. ‘The Siege’
03. ‘Kingdom United’
04. ‘Pictures’
05. ‘Election Day’
06. ‘Wolves’
07. ‘GTO’
08. ‘Haze’
09. ‘Whenever You’re Ready’
10. ‘Turn To Dust’
Europe’s line-up is as follows;
Joey Tempest (vocals)
John Norum (guitars)
John Levén (bass)
Ian Haugland (drums)
Mic Michaeli (keyboards)
Directed by Patric Ullaeus, a music video was filmed for the title track and the song ‘The Siege’. Both clips can also be viewed below.
Tenth studio record War Of Kings was released in March 2015 via UDR Records.
Promotional photograph by Brian Cannon.
